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Amazon Will Let Brands, Merchants Send Marketing Emails to You Directly

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Aug 31, 2023

Amazon Will Let Brands, Merchants Send Marketing Emails to You Directly

Spencer Soper Subscriber Benefit Subscribe Amazon.com Inc. will let brands and

Spencer Soper

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Amazon.com Inc. will let brands and merchants send marketing emails to shoppers, a risky bid to boost sales that could inundate inboxes with spam.

The company announced the initiative Wednesday at the Amazon Accelerate conference in Seattle, where it demonstrates new features to the independent businesses that sell more than half of the products on Amazon.com.